Apple has reportedly pulled more than 25,000 apps from its App Store in China that were deemed to fall foul of Chinese regulations. Up until recently, gambling apps weren’t allowed in the Apple’s iTunes store. The reasons for this are fairly simple – Apple, being a California-based company, initially decided to follow the policies of the United States government, which as you probably know assumed a rather stringent anti-gambling policy a few years ago and has only begun relaxing them recently. 3.1.6 Apple Pay: Apps using Apple Pay must provide all material purchase information to the user prior to sale of any good or service and must use Apple Pay branding and user interface elements correctly, as described in the Apple Pay Identity Guidelines and Human Interface Guidelines. Apps using Apple Pay to offer recurring payments must, at a minimum, disclose the following information.
This article is intended for system administrators for a school, business, or other organization.
Your organization can use the Apple Developer Enterprise Program to create and distribute proprietary enterprise iOS apps for internal use. You must establish trust for these apps before you can open them.
If you install an app by Mobile Device Management (MDM), trust is automatically established. If you manually install an app, you must also manually establish trust.
Apple recommends that you use an MDM solution to distribute the apps. This method is secure and doesn’t require user interaction. You can also install custom apps from a secure website that your organization operates. If you don’t install apps from your organization, download and install apps only from the Apple App Store. This is the best way to protect your iPhone, iPad, or iPod touch.

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Manually install and trust an enterprise app
When you first open an enterprise app that you've manually installed, you see a notification that the developer of the app isn't trusted on your device. You can dismiss this message, but then you can't open the app.
After you dismiss this message, you can establish trust for the app developer. Tap Settings > General > Profiles or Profiles & Device Management. Under the 'Enterprise App' heading, you see a profile for the developer.
Tap the name of the developer profile under the Enterprise App heading to establish trust for this developer.
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Then you see a prompt to confirm your choice. After you trust this profile, you can manually install other apps from the same developer and open them immediately. This developer remains trusted until you use the Delete App button to remove all apps from the developer.

You must be connected to the Internet to verify the app developer's certificate when establishing trust. If you're behind a firewall, make sure that it's configured to allow connections to https://ppq.apple.com. If you aren't connected to the Internet when you trust an app, the device displays 'Not Verified' instead. To use the app, connect to the Internet and tap the Verify App button.
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After you verify an app for the first time, your iPhone, iPad, or iPod touch must reverify the app developer's certificate periodically to maintain trust. If you can't reverify, you may see a message that verification will expire soon. To maintain trust, connect your device to the Internet, then tap the Verify App button or launch the app.